our mission
In a world where skin issues are more common than ever, we’re dedicated to creating time-tested products that help nourish and support your skin using the most effective and affordable natural ingredients.
Our mission is to take the guesswork out of skincare—so you can choose with confidence, knowing every ingredient has a purpose. We offer skincare you can trust without having to research every label.
We’ve done the hard work so you can feel safe, confident in your choice and comfortable in your skin.
meet the maker
My name is Kelli. A native New Brunswicker and mom of two, my love for natural solutions actually started long before this business.
Since a teenager, I’ve been drawn to natural products, herbs, and essential oils, but things got really serious when I couldn’t find a body cleanser that didn’t dry out my skin.
Shocked by the cheap, skin-stripping ingredients in most store-bought products, I began formulating my own in 2012, choosing pure, easily-obtainable, skin-nourishing ingredients.
What began at a local monthly market quickly grew into a loyal community, and after having my first child, I became even more dedicated to creating safe, effective products for sensitive and inflamed skin. After my second-born developed eczema as a baby, I dug even deeper into the science behind well-designed natural skincare.
Every product is made by hand in small batches, using the cold-process method for our soaps (with naturally retained glycerin and extra nourishing oils). We never use harsh sulfates, parabens, petroleum by-products, synthetic or cheap fillers or lab-created colorants. Just ingredients you can trust—and multi-use formulas that simplify your skincare and save you money.
My family uses every product we make. I’ve poured years of research and real-world testing into these formulas to make them better in every way: cleaner, richer, more affordable, and far more effective.
I’m so proud of the positive impact I’ve made to people’s health and the glowing reviews we’ve received—and would love for you to be part of our story. ♥
Questions? We’d love to hear from you! Send us a message.